Facial Recognition: Triumphs and Tribulations from Deployment at Mall of America Best of GSX 2025 Conference Recording

Imagine that you are responsible for ensuring the safety and protection of 32 million tourists per year who visit a 5.6 million square foot American landmark. How would you do it? How would you keep up with the evolving rules and regulations surrounding the use of biometric technology? How would you ensure that the technology was not just effective, but also accurate?

Meet the team who made it happen. The Mall of America rolled out a facial recognition technology system that has lived up to all that the security team envisioned, while also keeping up with the constantly evolving legal requirements of biometric legislation. Through all the tribulations and triumphs, here are the lessons learned.

This session was originally presented at GSX 2025.