2022 CSO Leadership Series: It’s Your Personal Brand: What Could Possibly Go Wrong?

While your brand is ever evolving, the ability to stay true to your objective, core values, and integrity throughout the process, determines the overall strength of your executive brand. But, as your social media following continues to increase, considerable drawbacks may as well. As you continue to gain attention and notoriety, negative attention or potential risks is likely. How does this affect your stance and how might you best recover?

Attend the session to:

• Maintain a positive and consistent digital footprint during evolution of your brand
• Consider how your brand may affect how you communicate personal and political stances
• Evaluate your public profile and its level of physical risk

Thought Leader: 

Peter Warmka, Founder of the Counterintelligence Institute, Author of Confessions of a CIA Spy 

Peter Warmka is a former senior intelligence officer with the U.S. Central Intelligence Agency (CIA) specialized in clandestine Human Intelligence (HUMINT) collection. Following his CIA career, Mr. Warmka has made it his personal mission to help U.S. Government departments, NGO's, major corporations and academic institutions understand and effectively combat the ever-increasing threat of security breaches resulting from the artful manipulation of insiders by those seeking to steal proprietary information and personal data. Warmka is a Certified Fraud Examiner (CFE) and Certified Protection Professional (CPP). He is a certified instructor with the CIA-U and an adjunct professor with Webster University where he lectures on social engineering, intelligence, and counterintelligence in the Master's in Cyber Security program. Warmka has authored numerous articles for publications within the fields of security and fraud and presented on these topics at various global conferences. 

CSO Host:

Rodric (Ric) Pence, Head of Global Security & Risk Management, LinkedIn 

Ric Pence joined LinkedIn in August of 2017.  He continues to develop and expand the Global Security & Risk Management team while at LinkedIn.  Prior to joining LinkedIn, he worked at Microsoft for 10 years as a Group Regional Security Manager where he had oversight of the GSOC’s, Global Event Security, High Value Assets, Regional Security (Americas), and critical incident management.

He has 16 years of experience in corporate security and fifteen years in law enforcement with the Tempe Police Department (Arizona) and with the Redmond Police Department (Washington). 

This session is part of the 2022 CSO Leadership Series: Executive Branding

As a CSO, you recognize that your strategic actions can make a noteworthy contribution and add value within your enterprise. But your title alone does not create a significant impact. Given that trust and credibility play essential roles in your position and success level, personal branding is an individual necessity and one that has the potential to boost your—and your organization’s—competitive edge. And branding affects more than just the executive; establishing a solid internal and external personal brand can encourage, empower, and equip those around you. So how do you know when you need to expand your personal brand as a leader and an executive? How can you position your reputation as a forward-facing executive? How might your enterprise leverage your brand and consider it an intelligent business strategy within the industry?

Registration for this event is limited to CSO Center Members. Learn more about the CSO Center.