2022 CSO Leadership Series: Everyone Can Access Your Information: Does It Leave the Impression You Want?

Everything you do, say, and post online communicates a message. But is the message positioned to communicate credibility and the strong executive presence you want to impress in the security industry? In an online era, where anything posted can last forever, personal branding is considered more important than ever, especially when—as a CSO—you are responsible for developing, guiding, and leading others.

Attend the session to:

• Describe personal branding as an intentional effort to influence public perception
• Outline personal and professional benefits of establishing an executive presence
• Define your executive brand to tell your story and elevate your leadership credibility

Thought Leaders: 

Kimberly Hardcastle-Geddes, President, mdg 

Kimberly Hardcastle-Geddes is the President of mdg, the leading marketing and public relations agency in the nation focusing on trade shows and conferences. With 20 years of marketing experience and an uncanny ability to switch from left-brain to right-brain thinking (and back again), Kimberly crafts innovative, creative solutions to solve her clients’ most pressing business challenges. She is the monthly columnist for PCMA Convene, a presenter of industry seminars on strategic marketing planning and an integral collaborator for several prominent clients across the country. 

Richard A. Simon, President & CEO, United Service Companies 

Richard A. “Rick” Simon is the President and Chief Executive Officer of United Service Companies. United Service Companies is the parent company of United Maintenance Company, United National Maintenance, United Temps Inc., U.S. Aviation Services Corp., United Security Services Inc., and Tradeshow Executive Media. He has served as a supervisory and command member of law enforcement agencies including the Chicago Police Department, previous service also includes the United States Marine Corp. At the start of the world-wide pandemic, Rick began working with the Global Bio-Risk Advisory Council (GBAC) on protocols for making people safe. In the ensuing months he helped develop protocols with GBAC for large public venues, hotels, offices, airlines, and airports. This resulted in the adoption of these methods by IAEE, SISO, ESCA, and IAVM that are being used today. 

CSO Host: 

Antoine Minot, Head of Global Security, Novo Nordisk 

Antoine Minot is the Head of Global Security at Novo Nordisk based out of Zurich, Switzerland. In his role, Antoine directs the company’s efforts in all aspects of assets, people and product security as well as crisis and continuity management. Prior to Novo Nordisk, Antoine was a Security Director with GSK and also worked for AP Moller Maersk and Suretis.

This session is part of the 2022 CSO Leadership Series: Executive Branding

As a CSO, you recognize that your strategic actions can make a noteworthy contribution and add value within your enterprise. But your title alone does not create a significant impact. Given that trust and credibility play essential roles in your position and success level, personal branding is an individual necessity and one that has the potential to boost your—and your organization’s—competitive edge. And branding affects more than just the executive; establishing a solid internal and external personal brand can encourage, empower, and equip those around you. So how do you know when you need to expand your personal brand as a leader and an executive? How can you position your reputation as a forward-facing executive? How might your enterprise leverage your brand and consider it an intelligent business strategy within the industry?

Registration for this event is limited to CSO Center Members. Learn more about the CSO Center.