2022 CSO Leadership Series: You Must Stand for Something: Do You Want to Stand Out in the Crowd?

Personal branding communicates who you are as a CSO to not only those around you, but also to those you wish to lead and inspire. Establishing a solid executive brand is one of the best ways you can stand out both internally and externally, building trust and credibility. But, once your brand is determined, how can you to leverage it both inside and out of the security department for maximum effect?

Attend the session to:

• Showcase your strengths and how they can be clearly differentiated from others’
• Determine what your brand means to your position in relation to the C-suite
• Position yourself and others on your team to add value to your enterprise

Thought Leader: 

Lida Citroën, Executive Branding and Reputation Management Expert, Lida360 

Lida Citroën (@LIDA360) is an award-winning branding and reputation management expert who designs and enhances the identities of executives, entrepreneurs, and thought leaders globally. As CEO and founder of LIDA360, LLC, Lida is sought-after for her knowledge of personal brand development, reputation management, leadership communication, and online positioning. 

As a professional keynote speaker and presenter, Lida's popular TEDx Talk, Talks at Google presentation, and multiple courses on LinkedIn Learning showcase her empowering delivery style and message. She regularly presents keynote speeches and business workshops on reputation management, personal branding, executive presence, leadership communication, and using social media to self-promote, helping leaders build a personal brand that supports the business. 

CSO Center Host: Lisa Zarzycki,Director, Corporate Security,DAIMLER TRUCK North America

Lisa Zarzycki is a corporate Security professional experienced in financial services and manufacturing environments. Proven leadership skills managing a virtual team in a global environment. Dedicated to supporting the business and team members to deliver results.

This session is part of the 2022 CSO Leadership Series: Executive Branding

As a CSO, you recognize that your strategic actions can make a noteworthy contribution and add value within your enterprise. But your title alone does not create a significant impact. Given that trust and credibility play essential roles in your position and success level, personal branding is an individual necessity and one that has the potential to boost your—and your organization’s—competitive edge. And branding affects more than just the executive; establishing a solid internal and external personal brand can encourage, empower, and equip those around you. So how do you know when you need to expand your personal brand as a leader and an executive? How can you position your reputation as a forward-facing executive? How might your enterprise leverage your brand and consider it an intelligent business strategy within the industry?

Registration for this event is limited to CSO Center Members. Learn more about the CSO Center.